Do you own or manage an e-commerce site or you are simply looking to go into e-commerce? If yes, this blog is for you and it is loaded with some of the latest strategies and tips that will help you to boost your conversions. By the way, if you are business and you don’t have an e-commerce platform, then you are missing out on the money-making opportunity. For the first decade, has taken prominence and given its place with customers, it cannot be overlooked. Today, the majority of the customers rely on online platforms to buy or to make a decision on what to buy. With an e-commerce platform, you have in addition to the numerous benefits available through e-commerce, a 24-hour-available point of contact with your target customers.
However, having an e-commerce website is not enough. Here, we give you strategies and tips that work on improving the performance of your e-store and increasing conversions. The e-commerce market has sales amounting to $3 trillion in 2017, and with our strategies and tip, we will help you to not only curve a fraction of this market for yourself but to also incrementally increase your sales through time. To do with, we work to make your customer happy by having an easy, thrilling, and comfortable experience.
Trends you can’t afford to overlook in 2018
i.E-commerce through mobile devices
Commonly known as m-Commerce, mobile e-commerce is more popular than 20 years ago when the concept began. It is common knowledge that Smartphones are the most dynamic technology today. Smartphones today have a wider reach at a personal level than any other technology. By 2017, about 1.2 billion persons in the globe owned a Smartphone and access the internet daily. In the last two years, m-Commerce literary went through the roof, with a 250% increase, and this growth is expected to increase by 15% by 2020. This is a very rich pool that you cannot afford to miss out on.
ii.Loading time – almost instant
Load time is a critical issue for m-Commerce. Customers don’t like to hand around waiting for your app to load, and if this happens, they will simply exit, and if loading is an issue, then they will uninstall your app from their devices, which is something you don’t want. So, ensure that your app has the shortest load time possible, and customers will enjoy browsing your products, and conversions will increase.
iii.Forget text, voice search is the new thing
Voice search is the future’s reality. Some of the major tech companies e.g. Google, they have already taken up voice search and integrating voice search in your e-commerce app is vital for expanding tour capabilities. In any case, why type when you can say what you want to buy!
I know what you are thinking, “a hamburger menu! Really? Actually, yes a hamburger menu. But it is not what you are thinking. Hamburger menu is the three lines on a website or app, on the top right or left corner. Tapping or clicking on the lines gives the menu. Looking at the three lines, you can easily understand where the name ‘Hamburger’ comes from. This is one of the 2018 trends that are popular with your target customers.
How are you displaying products on your page? In grid or list. Well, a few years back, customers had the option to choose how they would want things displayed. But today, most apps and websites are using grid layout, for the simple reason that grid format uses the space best and is most preferred among users.
vi.Use of videos
Are you still stuck in the image era? Well, your target customers are moving forward and they are now using videos. Videos are now the most used content formats, especially with the advent of YouTube. With a video on your app, 65% of your visitors will watch more than 75% of a video, which is more than what a user reads in text form. Moreover, statistics show that using videos on your e-store increases conversion by 80%. In addition, given the increased use of videos, it is clear that their use will increase going into the future.
vii.Guiding your customers
In the traditional brick and mortar store, this concept is referred to as product counselors. These are used to advise buyers on the basis of their preferences. This concept has been brought online and when a potential buyer lands on the page, they are required to answer a few questions that pop up to determine their favorite color, height, price range, etc. based on these answers, the website recommends the products the customer might opt for. This method is sure to increase conversion, and given its success, it is sure to be a major hit in the future. Start using it now and build on your returns early.
viii.Employ asymmetric layout
Asymmetric and broken grid layouts are among the designing the trends that picked up in 2017. Currently, asymmetric seems to have led as it is the most popular not only in website designing but also in architecture and arts. It is highly likely that asymmetric layout will gain even more prominence in 2018. To bring in more visitors and retain them through to conversion, use the asymmetrical layout for your e-store.
ix.Make your e-store alive through animation
Does your e-store have only static images? Well, you need to bring in animation, even if it’s through the use of gif. Customers enjoy animation as it gives your website life. Moreover, given the rate at which browser technologies are evolving at, they will soon integrate diverse multimedia.
In addition to these trends that you can’t overlook in an effort to gain competitive advantage, this part provides you with some juicy tips that will come in handy in giving you an upper hand in the e-marketplace
1.Ensure your website is in sync with the products displayed
How do you feel when you visit the front-end of your website? Does it feel off or relevant to what is sold? Things like colour, the texture, feel, words used, and even the pictures should give your customers an idea of what’s being sold, even before they peruse the pages.
Ordinarily, an e-store will have various types of products, the idea here is to ensure that products that are related – complementary goods – are displayed close to each other as the likelihood of buying the other after buying one are very high. For example, it is possible that a customer who buys toothpaste is more likely to buy a toothbrush, thus, the checkout page for toothpaste should recommend a toothbrush.
3.Using apps in addition to your e-commerce website
First, ensure that your e-commerce website has a responsive theme by using such tools as Outlaw, WordPress, and WooCommerce. But that is not all; ensure that you have an App option for your customers. With the advantages and the convenience of having your store in your customer’s Smartphone, you definitely need an App.