2018 is here with us, and a third of it is almost gone, but for you e-commerce owners and managers as well as anyone seeking to have an e-commerce website, then we have some of the emerging trends in e-commerce web designing that you need to implement. For your e-commerce, a website is a crucial tool as it is the contact point for you and your customers. What does this mean? Simple, you must ensure that your customers get the right first impression necessary to facilitate conversion. This blog will provide you with the how-to on how to ensure that first impression if perfect, and the thrill of that first impression remains all through to check out.
First things first; when creating an e-commerce website, website owner follows his/her own ideas to embellish the e-store. Well, as strange as this might sound, this is the first mistake that you will make. It is not a bad idea to follow your ideas in the designing of your e-commerce website, but how about if you first look around to see the market before creating your site? The e-commerce industry is constantly changing, and by looking around, you will understand what’s trending. Knowing what’s trending is important for capturing your visitor’s attention from the word go!
In addition, by looking around, you will know the various aspects vital for an e-commerce website. Some of the crucial and must-have elements of an e-commerce include interactivity, functionality, and what your customers what to experience. Does this sound too abstract, complex, and undoable? You are well assured that it is exciting and simple, and this blog will prove this by providing you with the trends for 2018 and the future that you need to have on your e-commerce website.
In the previous years, mobile shopping broke all the shopping records and it is expected that it will continue to claim a bigger portion of e-commerce sales in the years to come. The reason for the increase in mobile e-commerce is the number of Smartphones and tablets in use today. Moreover, these mobile devices ensure an individual reach to potential customers and offer an exceptional shopping experience. It is expected that mobile e-commerce will not just remain the same, given the dynamism of technology. Nevertheless, the mobile e-commerce concept will grow and become even more popular as new strategies are brought in to make a customer’s experience more enjoyable. If you are an e-commerce website owners, don’t be left behind, jump into the mobile e-commerce concept and increase your sales.
Mobile payment gateways
Having a mobile-friendly e-commerce website or an App is a step in the right direction, but it is not enough. The mode of payment is a major element in influencing your customers to return. The mobile payment gateway is a smooth and straightforward method of payment that is really convenient for e-commerce. Mobile payment is flawless and it makes it easy for your buyers to pay for the products bought. The goodness of mobile payment gateway is that it all happens at the same place, especially with mobile e-commerce, in the Smartphone. So, which payment gateway are your customers using to pay for the products they buy on your e-store? The mobile payment gateway is a current trend and it is obvious that it here to stay.
Bring on your social networks through social selling
Almost everyone today has a form of online presence. This is especially the norm for the youth, who form the biggest chunk of buyers in any market, including e-commerce. So, as part of your marketing strategy, ensure that you employ social media marketing. Come to think of it – word of mouth is the most effective marketing strategy in terms of effectiveness. Well, social media is another version of word of mouth. Through a robust social media marketing campaign, you will surely get shares by those in your network, which is an equivalent of word of mouth.
In your social media marketing campaign, make sure you use as many as possible of the relevant social media platforms. The most common platform is Facebook because it is diverse and more as the industry standard. Nevertheless, do not be limited to one platform. Instagram is another platform that is growing very fast especially among the youth. Do not just rely on text, but also use videos and captivating pictures. Remember; keep your target customers in the loop for repeat buyers.
To drive your e-commerce sales, you need an effective awareness campaign that is not limited to a few channels. Simple and clear, the trend is to ensure that you utilize both social and non-social promotional channels. In the 21st marketplace, whether you are an e-commerce or brick and mortar, you need to ensure that your promotional strategies are both online and offline. This way, you will be able to reach the maximum possible number of customers regardless of where they are. Multi-channel promotions are admired by e-commerce store owners and managers and customers alike as they provide a rich experience with a real return on investment.
Voice search is the new normal
The text used to be the basis for a search, but voice search is gradually claiming the tuff making e-commerce conversational. Based on expert opinion, voice search is the new normal. Voice search has the advantage of removing the complications that come with text search and making shopping enjoyable, casual, and simply enjoyable. Despite these benefits, bringing voice search into an e-commerce website is no mean feat. But after you have integrated voice search, you are sure to record increased interaction, increased traffic, and increased conversions on your site.
Fast and free shipping
Once a customer checks out, it is important that they get their product on time and at the least possible charge. One of the best and proven-to-work strategies is to have products delivered to customer’s doorstep within 24 hours. If this period is not possible, ensure that the delivery time-frame is reasonable and it is kept. Failure to keep the stated delivery deadline leaves customers with a bad experience and they probably will abandon your shop altogether, which is something you don’t want, right?
Successfully running an e-commerce website is not easy, but with the right tool, skills, and expertise, you will surely gain from your e-store. To ensure that you get a perfectly working e-store from the design stage, EitBiz experts are at your service. All you need is to simply reach us and we will incorporate all the trending and necessary strategies in your e-commerce website to ensure it works just right and your customers have the ultimate experience.