For PrestaShop e-commerce website owners and webmasters, this is for you. It provides vital tips and tricks you can use to boost your page load speed, and potentially increase conversions, which is literarily an increase in your sales and revenue. Note: These strategies are considered to be effective for PrestaShop speed optimization.

1. Compress, Combine, and Cache

This trick increase website speed substantially. Compress works to compact JavaScript and CSS of the PrestaShop website. Next, combining and caching the same improves the performance of the store. The three steps – compress, combine, cache shortens the website’s size hence easy loading.
JavaScript and CSS loading separate means multiple instructions to the website which is time-consuming. This tip simply means merging all the requests for a browser to retrieve and load.

2. Get Product Images Optimized

The use of images is a major SEO benefit, as it captivates customers and provides a clear understanding of the product to buyers. However, the quality and size of the image affect the site’s performance and load speed. It is advised that in cases where image alternatives can work effectively, they should be skipped.

Nevertheless, in cases where they are inevitable, the images should be optimized by trying different formats. Different tools should also be used to identify images that might present problems and get them ejected from the website.

3. Ensure Only the Vital Modules are Installed

One of the features of PrestaShop is that it is a stand-alone platform that has most of the functionalities needed for an e-commerce. It is advised that you review the various pre-installed modules and if a module can function for two, remove the unneeded alternative to improve the website’s performance.

Unneeded modules take up unnecessary space in the web hosting disk and this slows the website’s loading speed. If you are having difficulties in determining which modules to remove and which to use, simply enable the debug profiling property on the PrestaShop Control panel and it will identify the most useful and needed modules.

4. Have a CDN Set Up

A global or regional reaching web store will require the website to be fast in various places. As website loading speed slows down when the website is hosted by a distant service or targets users far from the hosting server, there’s a need to ensure each user gets the same best-possible experience. To achieve this, a Content Delivery Network should be set up. This increases website performance and decreases load time as content is served from the CDN. For a PrestaShop web store, the options you can try in setting up the CDN are MaxCDN and MetaCDN.

5. Have an Active Caching System

PrestaShop comes with a caching system that serves to increase load time. In addition, third-party caching applications e.g. APC, XCache, and Memcached can also be used as they are easy to configure into the eStore.

6. Get MySQL Configuration Refined

This strategy will require getting in touch with the hosting company and have them examine the SQL Query cache value. This can be done by noting the value on the MySQL configuration settings. The recommended value for the query_cache_value ranges around 512MB. If the value is below or the website’s performance is poor, this needs to be refined.

7. Get Smarty Settings Configured

Website templates have a built-in optimization engine known as smarty. In the PrestaShop control panel, navigate to the Advanced Parameters then click on the Performance tab. This feature is active by default but it can be customized for increased performance.

Final Take

In the current online environment, a slow website is an irritant that simply pushes users away. This is a negative for an e-commerce website that seeks to increase conversions. PrestaShop comes as a full pack for an e-commerce website. It has reliable performance, but to further increase conversions, there might be a need to improve the website’s speed. The tips presented above have the potential to increase your website’s speed and performance, avoid disappointed users, and increase conversions.

The post Is The Speed of Your PrestaShop Store Optimized? first appeared on EitBiz Blog.

This article is meant for you and it shares tips on best PrestaShop modules at your disposal to help you raise your revenue, especially during high traffic seasons. PrestaShop is one of the top e-commerce platforms thanks to its compatibility, flexibility, ease of use, and the various customization options available. PrestaShop is an open resource with many third-party modules, both paid and free, which widen the opportunities available through the platform. Through these options, PrestaShop offers a personalized experienced to customers.

High traffic seasons e.g. Thanksgiving, Christmas, and New Year are an opportunity for you to significantly increase your revenue, and PrestaShop offers many options to achieve just that. For first-timers in PrestaShop, it is difficult to determine which modules to use and which to ignore. But do not worry, we are here for you. To determine this, just understand the nature of your business and your target audience. Otherwise, be guided by the primary objectives of every business – to make and increase profit and be oriented for customers.

To help in the realization of these objectives, this article is a presentation on the top PrestaShop modules that every PrestaShop eStore owners should consider in creating solutions focused on the customer.

Best PrestaShop Modules to Consider

Auction Module for PrestaShop

This module allows store owners to sell their products at auctions and allows customers to place several bids and an email notification service for new bids. PrestaShop Auctions provides a smart way to engage customers, creating competition, and selling at higher prices. This module has other benefits which include;

• It provides an advanced system for managing auctions and bids
• Allows customer to for interesting products
• The highest bid is displayed upfront with an auction timer
• Merchants can create pages to list all products under auction
• Logged in customers can follow and place bids
• The system provides a library of customers history

PrestaShop Gift Card Module

It comes in handy during festivals and is a perfect way to boost the store’s revenue. PrestaShop Gift Card allows customers to buy gift card vouchers and share them through email. This service benefits your store two-fold. First, it is a source of revenue, and second, it’s an affiliate marketing opportunity as customers share through emails. Other benefits of using this module include;

• Gift cards allow for personalization by the store owner
• Card’s validity period can be set by the store owner
• Discounts can be added either fixed or percentage
• Discount criteria are variable to product or orders

PrestaShop Labels for Products

This module is highly customer-centric. Through it, merchants can add images and texts label to their products. Other features of this module are.

• Allows for the configuration of alignment of labels
• It allows for several labels on a product
• It has a high return on revenue
• It can be used in several stores
• A single grid can manage several labels

WhatsApp Share Manager

This module allows store owners to target the over 1.5 billion customer pool using WhatsApp. The module functions to allow clients to share shop products on WhatsApp. The benefits of this App include.

• Customer sharing products help to create demand
• The module is easy to customize
• With the very visible button, it’s easy to share any page
• It’s easy and simple to integrate
• It has color and text that is customizable

Verified Review

Reviews are a vital part of any product as over 70% of all buyers read them before making a decision to purchase. Product reviews by clients are sure to increase sales. The features of this module include;

• It offers full customization
• Reviews are both on products and the website
• It allows for review of prices

PrestaShop HTML Block

By using WYSIWYG editor store owners can create customized text, multi-media, and HTML blocks. These blocks can be placed on various pages e.g. product, category, home, and even the shopping cart page. In addition, a CSS of the block can be generated and placed wherever the preferred location of the store. This module allows merchants to;

• Add any number of HTML blocks wherever on the store
• Include news, and text, in any format through the Static Block Pro PrestaShop
• The module allows for complete customization
• Upload promotional content through the PrestaShop text blocks that Use the MCE editor.

Products Related to PrestaShop

This module allows store owners to display related products in a slider on the product pages to increase their appeal. Highlighting popular products to customers has been shown to increase sales. The features of this module include.

• Store owners can select desired products to display
• The display can be configured manually as well as add attributes
• The selected combination appears immediately after the selection
• Related products are displayed below the product description
• Customer care can add products to suit client demands
• The module provides guidance to the customer especially when the right products are selected.

PrestaShop Social Login

This module allows customers to log in to the store through Facebook, Amazon, Twitter, Google, or PayPal Login which means ease of use for customers. This feature increases the conversion rate as well as creates trust. Additional benefits of using this module include.

• With a single click, customers are able to create an account as well as log in
• It eases and fastens checkout
• Through PayPal Login, a single click not only create an account and logs in the client, it also fills the billing details for the customer.

Final word

There are numerous opportunities to make your PrestaShop well oriented to your customers. The various modules available have proven to be of value and to deliver positive results to store owners. Contact us to get a free consultation on PrestaShop development services.

The post Which Are the Best PrestaShop Modules to Consider, Especially at Peak-Traffic Seasons? first appeared on EitBiz Blog.

However, for an online company to be successful and profitable, it must not be technologically behind the times in any way. It must provide customers with the best shopping experience they have ever had.

For this to happen, the e-commerce platform you employ PrestaShop development agency that is experienced and has a proven portfolio of delivered work.

PrestaShop is a fantastic e-commerce CMS platform that provides cutting-edge e-commerce software to assist businesses in running their online storefronts. This international shopping cart solution, launched in 2007, is utilized by thousands of businesses worldwide and is a trendy choice among merchants.

In this article, we’ll go through a list of reasons why you should hire a PrestaShop development business.

Design and Development

We develop designs using PrestaShop themes that speak of perfection and usability. So if you are looking to have an eCommerce website developed from scratch, we have just the suitable PrestaShop theme for you.

PrestaShop Modules Development

We are a leading PrestaShop agency with the expertise and the capability to proactively develop PrestaShop modules that will make your business a step ahead of the competition. So whether you are looking for a new module developed from scratch or a module that you would want to be customized, we are the guys for the job.

PrestaShop Payment Gateways

Payment gateways make it very convenient and easy for customers to check out from your eCommerce store. With the services of our expert team, we will professionally integrate PrestaShop payment gateways to your website. But, that’s not all; we do so with your customers and type of product in mind to enhance your customers’ experience.

Exceptional Marketing Skills

PrestaShop includes a Marketing module that allows you to advertise products and enhance the user experience. In addition, our PrestaShop development services will assist you in integrating your website with these platforms, which will increase your reach, improve customer retention, and benefit your online store significantly. With millions of people using social media platforms for making purchase decisions, our PrestaShop development services will assist you in integrating your website with these platforms. It will increase your reach, improve customer retention, and benefit your online store significantly.

Support

After installation and launch, we do not vanish into thin air. We remain available and ready to take up any support needs you might have. These include 24/7 customer support for PrestaShop developed products and maintenance services.

The favorite aspect is that you won’t have to look for the necessary paperwork or assistance because it’s all right there on the PrestaShop website. In addition, this offers detailed information on the platform’s many features and parameters.

Customer service representatives in the online support forum, also known as the PrestaShop community, will answer all of your inquiries and offer training classes and premium help if you require it.

Make Your Company More International

We must work on the on-site language and its translation to communicate with international customers. We recognize that prospective customers will only stay on your website for a long time if they read it in their native language.

PrestaShop supports over 75 languages and can modify the translation of the site. It also allows you to obtain language packs for various countries to cater to your target audience’s needs.

Professional Features

If you are looking for why hire a PrestaShop developer, you need to understand that there are more than 600 built-in capabilities to choose from, all of which provide the essentials to get you begun. Unlimited listings, bulk import/export, and inventory features are among the general features.

Gift packaging, payment methods, tax settings (depending on location), and the possibility to sell abroad are all available at the checkout. Finally, customer relationship management (CRM) tools such as abandoned cart notifications, customized promos, and automated emails are available.

We are Best Placed to Deliver on All Your PrestaShop Needs

We have a wide range of services to ensure that you are well covered. With a team of experts who have, on the minimum, years of experience working with PrestaShop themes.

Is PrestaShop the Best Option for Your Company?

With so many e-commerce platforms to select from, you must pick the best decision possible based on your level of experience, the type of business you run, and your team’s skills.

This open-source e-commerce CMS is highly customizable, with an extensive feature set and an increasing number of add-ons.

EitBiz is a leading PrestaShop development agency that offers the best PrestaShop development services by developing your website and installing PrestaShop plugins that make it more user-friendly.

To know more, simply visit https://www.eitbiz.com/ to discuss your e-commerce software needs.

The post Why Choose PrestaShop Development Agency – Ultimate Guide first appeared on EitBiz Blog.